Number of cards per ad: Between 2 and 10. To ensure these ads display well across platforms and devices, follow these specifications from Facebook. Carousel Ad SpecificationsĬarousel ads let you include a number of different creative assets in one place. Whether they’re highlighting new products or showcasing different features of a single product, these ads are a step up from standard image or video ads. With so much available space, carousel ads give you the freedom to show off your brand. Facebook collection ads were a huge part of what helped menswear brand Combatant Gentleman double the number of purchases made through their campaigns.Īre you convinced, now, that you should give them a try? Let’s keep reading then! What Are Facebook Carousel Ads?įacebook carousel ads include multiple images and videos (up to 10), which users can browse with a swipe-through menu.Īvailable across Facebook, Instagram, Messenger, and the Display Network, carousel ads help you offer a seamless ad experience across platforms as well as devices.Ĭarousel ads work perfectly on both desktop and mobile!. Using Facebook carousel ads in their ad campaigns, e-commerce website Threadless was able to triple their revenue. Still wondering if these two Facebook ads types really work? Let’s start with some numbers to wipe away any residual doubt. 
Learn how to use Facebook carousel ads and collection ads with this guide, and you’ll be able to build winning campaigns that stand out on users’ news feeds. These multi-image/video ads can be tailored to just about any objective you want to use - they’re great for boosting brand awareness, selling your products, and acquiring new leads. And with 24.2% of all Facebook pages (including personal profile pages) actively using paid media as a part of their ad strategies, it’s also one of the most competitive advertising spaces.Įvery campaign must stand out from the crowd to reach its goals.At this point you’re likely asking yourself, how do I make my products stand out?įacebook carousel ads and collection ads are the answer. Facebook is an incredibly powerful advertising platform.
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